My New Blog

I am often asked by newer agents what makes a successful REALTOR and what are the keys to longevity in the business. I don’t think there’s one definite answer to either of these questions, however near the top has to be the ability to control what’s between your ears. Controlling your everyday thoughts and finding the motivation to stay focused and on task are two traits that successful real estate agents possess.

As we know REALTORS, along with many other sales professions, are responsible for their own day to day duties and activities. We don’t have bosses telling us what to do and where to go at every time of the day, so it is our sole responsibility to get up each morning and decide which activities will yield the biggest returns. When the housing market is booming everyone has the motivation to get up and get started with the day, but it is markets like we are currently experiencing that will test even the most seasoned agent. Listings are harder to find, unless you are in bed with the banks, and if you do find sellers that want to sell they are more often than not attached to the appraisal they got in 2005. Thankfully buyers are more knowledgeable however getting a loan isn’t a slam-dunk anymore and even when you do find the perfect house you might be one of many offers on the table.

It’s the agents that identify these issues in our market but spend little if any time dealing with them that can weather the storm and will see through it to the other side. From a prospecting point of view there are numerous ways to market yourself and your company however if you lack the motivation and enthusiasm for them they will never get off the ground. Some techniques that I use to ramp up my motivation or change to a positive state of mind are the following:

Read inspirational books or emails

Surround yourself with positive people and mentors who have been there before

Exercise on a regular basis

Limit negative/national news coverage

Take at least a full day off per week

Spend time with family